what is stroop?
stroop is a full-service architecture and interior design studio uniquely positioned to offer boutique-level services with big firm experience.
We are collaborative.
Success in every project requires input from different perspectives and talents. We recognize that the whole is always greater than the sum of its parts.
We push ourselves.
We do not want to be comfortable. We want to flex our creativity, continually search for innovations, and always remain at the forefront of design.
We have no ego and serve to guide the client in realizing the full potential of their project, ensuring their goals are achieved and exceeded.
We respect the environment.
Thoughtful design must strike a balance between the built and natural environment. In every project, we encourage sustainable measures to play an active role in healing our planet.
what we've done
a modern wellness concept
The Pike, Seattle
getting cozy in the pacific northwest
UNcracked, Fuorisalone Milan 2021
a message of hope and warning
Asbury Hotel, New Jersey
a distinct sense of local character
B Ocean, Ft. Lauderdale
light & bright in sunny Florida
InterContinental NY Barclay, New York
a modernization of Manhattan heritage
JW Marriott, Nashville
southern elegance in Music City
Moxy East Village, New York
ground-up development with vibrant neighborhood energy
Moxy Times Square, New York
striking a balance with youthful sophistication
One West End, New York
hospitality comes home to this
luxury residential tower
a Costa Rican oasis of sustainable luxury
Omni PGA Golf Resort, Texas
a new home of modern golf
Raffles Hotel, Boston
embodying the refinement of a historic city
Appold Hotel, London
artistic energy in the heart of the city
Made Nice, New York
redefining the grab-and-go