the stroop journal

Gain insight into our studio: the people behind our work and what we love about design, travel, and hospitality.

Scroll down to join our journey of design discovery!

3 min read

Designing for the "help experience"

On a recent flight from New York to Seattle, I watched the film “Triangle of Sadness,” a black comedy satirically intertwining wealth,...

4 min read

Going beyond the standard conversations of sustainability, newer generations are definitely putting culture, community, and environmental...

8 min read

We had the privilege of visiting some beautiful destinations during 2023 and these were some of our favorites!